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Katherine Daniels
We believe what a brand says and represents is as important as how it conducts business as a company. From launching a brand to leaving a long-term legacy, companies work directly with Kat Daniels, a brand and communication specialist, to develop and manage internal and external communications.
Communication is the core of any company's success. Whether you are launching a new business or have been established as a generational company, anything shared, spoken, or seen representing the company should be considered critical and reviewed for efficiency, effectiveness, and engagement. A company can quickly identify where to improve, eliminate, or consolidate by consistently examining all role and relationship communications for more significant potential.
KEY AREAS TO RESEARCH:
Operations & Management
Human Resources & Recruitment
Branding & Marketing
Sales & Customer Experience
Knowing what to say, to whom, and how to share about a company can be tricky. Perfecting a company's meaning, mission, and media is not all about marketing, and managing any of these, or all wrong, can break a company at any life stage. By developing core consistent communications, companies will deliver a concise message, increase credibility, and make their products, placement, and people more relevant.
KEY AREAS TO DEVELOP:
Online Company Profile & Platforms
Company & Customer Communication Documents
Company Brand & Marketing Materials
Membership & Partnership Representation
Understanding and managing those who value your brand, finding potential in partnerships, and educating those who could benefit are strategic approaches to creating meaningful company relationships and opportunities. Purposeful outreach will position a company for prime opportunities and allow others to share their experiences and knowledge about a company.
KEY AREAS TO GROW:
Public Relations & Brand Management
Paid Promotions & Earned Media
Partnership & Membership Management
Content & Creative Publishing
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