Your brand is your promise to your customers. It tells them what they can expect from your products and services and differentiates your offering from your competitors.
"Your brand is derived from who you are, who you want to be, and who people perceive you to be." Entrepreneur.com
Successful branding enables a company, organization, or individual to best position and communicates to its customers, partners, and employees.
Branding shapes perceptions and delivers consumers from basic awareness to loyal advocates.
Good branding will align consumer perception with the actual receivables. Your brand is a complete reflection of your company.
Corporate Branding is a way for companies to market themselves and an edge against their competition. It also creates a brand standard when communicating with employees, key stakeholders, and the public. Companies make essential decisions to accomplish this, such as mission, target market, and values.
Personal Branding is when people build their personas based on authority and engage audiences while boosting their brand reputation. This includes regular social media posts, sharing images and videos, and collaborations benefiting each partner. Personal branding is an example of marketing used by influencers and politicians to position experience.
Product Branding, also known as merchandise branding, involves marketing one particular product. Branding a product is approached through strategy, development, and communication, much like a corporate and personal brand. Creating a need and desire to purchase.
Service Branding focuses on outcomes or opportunities derived from the service brand, as you can't physically show services. Good branding defines how the service helps or fixes a problem while differentiating from the competition.
A brand specialist is well versed in creating a compelling story to help develop potential profits and opportunities.
"Branding is complex, so I use a repeatable process to create a unique strategy to better position your company, product, or service." Katherine Daniels, Principal Consultant & Brand Specialist
At KD Consulting, you experience a thirty-year career of brand marketing experience spanning multiple media and industries. Katherine leverages her role as a subject matter expert to develop clear and concise communications when positioning a brand. She also instructs branding fundamentals for building awareness to advocacy on behalf of a company, product, or person.
When you work with KD, you gain access to tools, resources, and best practices to put your best foot forward and leave a print worth remembering.