Building Better Brands

Corporate Branding is a way for companies to market themselves and an edge against their competition. It also creates a brand standard when communicating with employees, key stakeholders, and the public. Companies make essential decisions to accomplish this, such as mission, target market, and values.
 

Personal Branding is when people build their personas based on authority and engage audiences while boosting their brand reputation. This includes regular social media posts, sharing images and videos, and collaborations benefiting each partner. Personal branding is an example of marketing used by influencers and politicians to position experience.

Product Branding, also known as merchandise branding, involves marketing one particular product. Branding a product is approached through strategy, development, and communication, much like a corporate and personal brand. Creating a need and desire to purchase.

Service Branding focuses on outcomes or opportunities derived from the service brand, as you can't physically show services. Good branding defines how the service helps or fixes a problem while differentiating from the competition.